Reputation Management
Building a robust and credible reputation, so you can stand strong even when things sometimes don’t go as planned. We work closely with you and your team. Whether you need to know which expertise to showcase publicly or how your stakeholders perceive your business. Our ambition is clear: building up a powerful profile. Whether as an organisation, an expert or an employer, but always as an opinion leader.
Thought leadership workshop
An in-depth interview to elaborate on your expertise, voice your opinion and or just to learn what makes you tick. Down to the tiniest details. We apply our journalistic flair and ask you and your company’s experts all the relevant questions. Afterwards, you’ll have the topics in which your organisation can really become a credible thought leader at the tips of your fingers.
Communication plan
All the stories we’d like to tell about your company or project, and the precise timing of their release, will be summarised within a crystal-clear communication plan. This will form the basis of sleek, skilfully-managed contact moments with the press and your other stakeholders.
Reputation analysis
What does your target audience think of your business? Or, as a governmental body, how are you being perceived by the media? What do your colleagues in the sector think of the way you communicate? And the people who represent you in public? We will find out for you via interviews with all your stakeholders. Fascinating insights guaranteed! A fully-fledged action plan, with a few concrete activities to ‘jazz up’ your reputation.
Stakeholder mapping
Do you need to address a delicate issue? We assess who you should talk to. Local authorities, politicians, trade unions or the media? How will they perceive your story? After the stakeholder mapping process, you’ll know exactly who to communicate with and how.
Stakeholder discussion and round tables
When it comes to complex topics, it may be wise to identify your stakeholders’ opinions on the matter. We unite the relevant parties for your organisation around the table and take on the analytical, advisory or managerial role. This will make you aware of the ins-and-outs of the situation and allow you to identify the challenges.
Employer branding
We profile your organisation as an appealing employer. A company that’s not just an attractive one to work for but also one that has purpose.
Personal branding
Profiling an expert, CEO or corporate leader in the media is all about personal branding. The channels we use are practically endless. We target social and traditional media, but also focus on packing out halls via readings and guest lectures.
Public affairs
We defend your organisation’s interests by engaging in dialogue with policymakers, their advisers and stakeholders. We bring together the right people. And, in turn, give you an influential voice in the decision-making process.
Your expert
Sander Vanlouwe
PR Consultant
