Your company’s story isn’t sent out to just anyone. We identify the right journalist, and then convince them with content, figures and expertise. At exactly the right moment. The fact that we’ve all been professional journalists or media experts for many years is a real bonus. We know what the media want (and what they don’t want). We speak their language. We also have all the contact details for every editor of every title, whether it’s print, digital, radio or television. Want to pitch a story? Leave it to us.
We write your story and tailor it to exactly what the media want. With added newsworthiness to broaden the impact. We then issue it to the most relevant media, at exactly the right moment.
Fancy a creative press moment rather than a straight-up press conference? We organise everything; from idea to implementation. We will, of course, advise you on strategy and content, but we can also organise the practical aspects, from A to Z, if that’s what you’d like.
A delicate or complex communication issue? We translate it into concrete advice that you can apply right away. Using smart methods, your story is relayed in the public arena in a perfectly managed and controlled manner. Trust us also to highlight potential pitfalls so that you can avoid them.
When a topic starts trending, you offer your expertise to the media; that’s what we call newsjacking. We identify your company’s DNA, right to the core, and keep our finger on the pulse of current affairs.
Is your core business or your expertise suddenly a hot-topic in the media? That’s our prompt to take up our pens and write a strong opinion piece on behalf of yourself or your organisation. We’ll not only clarify your vision; we’ll also highlight your voice in the debate.
We are your company’s eyes and ears. We keep a close eye on references to your organisation, sector or expertise in the (social) media. Not just so we can hook into a current topic quickly, but also to allow us to measure the impact of our work and your reputation.
We help you create a powerful message and guide you through contact moments with the press. We coach you to deal with the trickiest questions journalists may throw at you, summarise your story within a core message, or formulate information during a crisis.