The five basic human needs are at the heart of a strong internal communication policy, especially in times of crisis. Start from the basic needs of your employees and meet their questions about (job) security. But also: think of the group feeling and the human need for appreciation. Anyone who also puts the social relevance of their company in the spotlight will most certainly get his workforce on the same page.


Change communication: convincing the doubters

In this day and age change communication is more important than ever. Companies that want to steer their transformation in the right direction should first and foremost communicate with the doubters: those who don’t know (yet) if they are for or against the change. Additionally, map out your stakeholders, their…

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