Over the recenet weeks and months , the Belgian business community has been put to the test in terms of communication. Last month, in the midst of the corona crisis, Bepublic Group questioned the communication managers of more than a hundred of the largest companies in Belgium about their communication strategy. One of the most remarkable conclusions: no less than a third of the companies surveyed did not have a crisis communication plan ready.


There is a lack of trust in businesses, according to the Trust Barometer

Trust in many organisations, including businesses, authorities and NGOs, is lacking. This is what came out of the annual Trust Barometer published by PR company Edelman in January, based on an online survey among over 33,000 respondents from 26 countries. The media don’t escape this growing wave of mistrust either.…

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