Media relations


Get the perfect press release in seven steps

Most journalists get hundreds of press releases in their mailbox every day. Most of those are put in the trash folder while only a handful actually end up in the news. These seven steps will increase your chances of capturing a journalist’s attention.

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Rise of the online press conference

Forget the classic press conference: from now on, an online press moment is the new normal. Just like the National Security Council, many companies have already made a habit of it. It becomes even more powerful when you turn your online press moment into an experience.

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The TV-interview: own your message

Stay in control of your own message. That is by far my most important advice when you get the chance to tell your story in front of a camera. Prepare up to three key messages and repeat them throughout the interview. This is the only way to stay in control…

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