17/12/2020
Most journalists get hundreds of press releases in their mailbox every day. Most of those are put in the trash folder while only a handful actually end up in the news. These seven steps will increase your chances of capturing a journalist’s attention.
3/12/2020
30/09/2020
Forget the classic press conference: from now on, an online press moment is the new normal. Just like the National Security Council, many companies have already made a habit of it. It becomes even more powerful when you turn your online press moment into an experience.
25/08/2020
Stay in control of your own message. That is by far my most important advice when you get the chance to tell your story in front of a camera. Prepare up to three key messages and repeat them throughout the interview. This is the only way to stay in control…
