Forget the classic press conference: from now on, an online press moment is the new normal. Just like the National Security Council, many companies have already made a habit of it. It becomes even more powerful when you turn your online press moment into an experience.
COVID-19 pushes the online news consumption to unprecedented heights. Companies need for their PR and communication to be tuned to that online success. With accessible, visually appealing and newsworthy stories, they can meet today's communication challenges.