Communication is two-way traffic. It’s no longer solely about broadcasting, but also about listening, evaluating and reacting. Whether your message is positive or negative. If you enter into a dialogue with your public, you can get them involved. Truly involved. So that one day, they will become an ambassador for your product or your company.
Your story is relevant if it’s valuable and credible to your client. Because it describes challenges your client is struggling with and comes up with effective solutions. Because it takes into account the context your client operates in. Or because it’s educational, entertaining or facilitating.
There is no such thing as good communication advice without a communication plan. Not a 50-page document, but a pithy model providing something to fall back on during the entirety of the communications. Every time, our plan of action is a structured summary of what you want to say, and where, when, and to whom you’d like to do so.

Corporate journalism

Are other companies or organizations in your industry always hogging all of the media attention, while the story you have to tell is just as interesting? Then it's high time to take charge of your communication. Your story deserves attention. You just have tell it in such a way that the audience is hanging on your every word. That way, you'll increase your visibility and relevance, as well as your public support. And position yourself as a thought leader in the industry.

An essential element in every PR strategy

How do you get attention? By tabling the right story at the right time. That's why Bepublic looks at your organisation from a journalist's perspective. We try to convey your story to the public at large as concretely as possible, in a critical and well-founded way. Together with you, we determine the relevant topics that can get you into the news. We do this during a journalistic workshop, at the start of each collaborative effort. Based on this "news gathering", we draw up an efficient communication plan, strategically distributed across time.

Proactive and reactive approach

For the execution of the strategic plan, of course, you'll also rely on Bepublic. We turn your story into news and correctly introduce it into current events—by means of a newsworthy press release, or in another way. On the one hand, we achieve this by bringing your message to people's attention at the right time, by means of topical stepping stones. On the other hand, we react to current events with your expertise and bring it to journalists' attention exactly when it's a red-hot topic. We call that newsjacking.

Also on your own media and on social media

You can only draw up a good communication strategy if you tap into your own channels. That way, you yourself are the "publisher" of your story. We'll help you construct an online "newsroom" where both journalists and the media as well as the public at large can find the latest news. Thanks to blogs, vlogs, or social media: with your expertise, you'll reach the public at large directly. Our corporate journalists provide content and advice.

In words as well as in images

Experts estimate that 70 percent of all internet traffic will soon consist of video. To increase your impact further, you'll also communicate using videos. Our TV journalists tell your story in a professional news video. That way, you create a news report that's interesting to the public at large and will happily be shared on news websites and social media.

Be sure to take a look at some of our realizations on our YouTube channel.

Contact us for a free quote.

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